Standard billboards can generally only advertise one company or campaign at a time. There is no way to change the image on the billboard immediately as you can with a digital billboard. There have been some innovations that were done over the last few decades which allowed one billboard to have different ‘rotating’ images on it simultaneously. Such innovations used rotating strips, optical illusions and cleverly played on the angle/side from which you would be standing when you see the billboard.
Amazing as these innovations were in their time, nothing can compete with the ability of a digital billboard to change its image every few seconds – and so beautifully too! The digital boards allow for economy of scale by spreading the costs of the billboard Advertising in Bangalore and upkeep over many clients. This helps the billboard owner save money and increase their profit margin. After all, what business would not want to lower their costs and make more money.
While they are extremely bright and eye catching, the images on digital billboards change very quickly. Digital billboards Advertiser can be customized to the time of day, or what is on television at the current time. Some digital billboards even play music.
With such transient displays though, it is possible that when a person blinks your image could be easily missed. Combine this ‘demand’ with how much advertisers ‘push’ and recommend such technologically advanced displays and you will be able to see why digital billboards are trending today! A digital billboard can be fun and entertaining. The entertaining aspect is part of the genius of a digital billboard. Why would a customer care for your product unless you are providing some sort of value in return? If you can amuse them while trying to sell your product, part of your ‘selling’ is already done!
Outdoor Advertising 